[Travel News] Thailand’s Tourism Is Coming Back With “Amazing New Chapters”

The Tourism Authority of Thailand (TAT) is taking measures to appeal more travellers to its countries now that the entry mandate has been lifted and tourist arrivals are showing signs of recovery.

TAT governor Yuthasak Supasorn stated that: “It’s time for business to come back.” at the Thailand Tourism Mart Plus (TTM+) 2022, which was held from 8-10 June at Angsana Laguna Phuket. This event was the first time since the outbreak of the COVID-19 pandemic that the TAT has held the annual B2B travel industry show live.

He also said that Thailand is experiencing a better recuperation of arrivals in 2022, despite the country having reopened to international tourists in July 2021 through the Phuket Sandbox. In the first five months of 2022, more than 1.3 million international tourists have visited Thailand, an astronomical increase compared to just over 420,000 arrivals for the entirety of 2021.

Thanks to the abolishment of the Test and Go entry scheme from early May, and the relaxing of entry mandate from early June, TAT foresees half a million international travellers to Thailand monthly during the summer season. That number is expected to double during the high season (October to December).

TAT has also proposed a budget upward of 100 million baht (close to 3 million USD), which will act like a “Booster Shot” for the tourism industry, which has been heavily damaged by the pandemic.

Promising markets for a promising future

Thailand’s biggest markets have been declining for various reasons. China, Thailand’s largest market before the pandemic outbreak, hasn’t resumed its pre-pandemic status. Russia, another important market to Thailand, had its travellers dropping significantly due to the ongoing conflict with Ukraine.

Therefore, TAT is shifting its interest to other potential markets, such as India, Middle East, and Indonesia.

The Middle East has made a fast recovery post pandemic. Specifically Saudi Arabia, which boasts impressive potential as a tourism market for Thailand thanks to the flight routes connecting the two countries.

Indonesia is another market of priority. TAT has shown their interest in holding shows in Indonesia to attract its travellers.

Mr. Yuthasak expressed his concern, however, stating that the recovery of the travel sector is impeded by limited air capacity. For instance, due to the dwindling Chinese market, the Indian market took the spot as a top market for Thailand, but the aeroplane supply has yet to meet the travel demand.

Therefore, TAT is heavily prioritising resuming air connectivity and capacity back to pre-pandemic levels, said Mr. Yuthasak. "We will develop tacticals to push airlines to resume flights," he added.

If you’re planning a trip to Thailand, check out our Thailand guide 2022.

Khoa Pham

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